NEVERLAND, VR games, Egypt

     Located in Neverland Resort in Hurghada, Egypt, a technological marvel now has holidaymakers excited. JAMMA Amusement Technology partnered with hospitality leader Pickalbotros Group to launch NEVERLAND—a cutting-edge VR park redefining leisure. It's not just an add-on but a major attraction blending physical luxury with digital adventure.

     As long-term partners since 2013, Pickalbatros sought to revolutionize their guest experiences. Their challenge? To create a year-round attraction merging Egypt’s tourism appeal with next-gen entertainment. JAMMA’s solution: a 5,000 m² VR theme park blending physical immersion with digital adventures, positioning Neverland Resort as a pioneer in experiential travel.

     Within the resort’s vibrant grounds, guests now embark on hyper-realistic journeys through 10+ VR games: high-adrenaline racing cars and roller-coaster simulators, interactive shooting simulators, multi-sensory VR cinema, and so on. State-of-the-art VR headsets and motion platforms ensure unparalleled realism. Seamlessly integrated with the resort’s upscale environment, it offers families and thrill-seekers unforgettable downtime.

     Since its launch, NEVERLAND VR Park has

➤ Significantly boosted the resort’s competitive edge.

➤ Triple ancillary revenue growth for the resort.

➤ Average guest stay extended by 1.8 nights.

➤ 94% guest satisfaction.

➤ Created a blueprint for integrating large-scale VR entertainment within premium resorts globally.

     NEVERLAND VR Park exemplifies how strategic technology integration creates competitive differentiation. By transforming underutilized resort space into a profitable VR gaming center, it not only enhances the guest experience but also sets a new benchmark for brick-and-mortar resorts to embrace the unlimited potential of the virtual world. This customer case demonstrates JAMMA’s capability to deliver scalable immersive entertainment ecosystems.